- Product details
- Description
-
Age:
18+
Brand: alter ego
Line: utilities
Product Type: activator
Product Properties: for shine, hair color protection
Volume: 125 ml
When To Use: universal
Gender: for women
Classification: professional
Hair Type: colored
Country: Italy
Made in: Italy
Discover a revolutionary pH transformer from the Italian brand Alter Ego, set to be a true revelation and help you enjoy new color shades. Its unique formula can transform traditional alkaline dye into an acidic one, allowing you to color strands using three techniques: tone-on-tone, Demi-color, and Color Refresh. Thanks to its unique properties, this product makes coloring more gentle, indispensable for porous and dull hair, quickly restoring its well-groomed appearance and shine.
Tone-on-tone coloring preserves and enhances the natural shade of your hair, while also concealing up to 50% of gray hairs. The demi-color technique involves coloring natural hair with slight lightening. Toning will bring back the brightness and richness of color to faded, lightened hair along its entire length, improving its structure. This converter will undoubtedly exceed your expectations and help your hair remain well-groomed and attractive.
How to use: Apply to dry or damp hair, depending on the chosen technique.