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  • DEAL
    Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Permatent Cream Color
    Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Special offerBrand Sale! Only until April 7th – Discounts up to 45%. Prices on the website already include the discount.
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    56
    AED 25.04 AED 0
    Buy
  • HIT
    Conditioner for Unruly & Curly Hair Alter Ego CureEgo Silk Oil Silk Effect Conditioner
    Conditioner for Unruly & Curly Hair
    Alter Ego CureEgo Silk Oil Silk Effect Conditioner
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    0
    AED 121 AED 0
    Buy
  • HIT
    Repairing Hair Lotion Alter Ego ScalpEgo Energizing Vitalizing Treatment
    Repairing Hair Lotion
    Alter Ego ScalpEgo Energizing Vitalizing Treatment
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    0
    AED 154 AED 0
    Buy
  • HIT
    Oil for Damaged Hair Alter Ego Italy Egobond 7 Bond Oil
    Oil for Damaged Hair
    Alter Ego Italy Egobond 7 Bond Oil
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    0
    AED 80.29 AED 0
    Buy
  • HIT
    Conditioner Alter Ego EgoBond 6 Bond Leave-In Sealing Conditioner
    Conditioner
    Alter Ego EgoBond 6 Bond Leave-In Sealing Conditioner
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    0
    AED 74.27 AED 0
    Buy
  • HIT
    Deep Cleansing Shampoo Alter Ego Prep Ego Deep Cleansing Shampoo
    Deep Cleansing Shampoo
    Alter Ego Prep Ego Deep Cleansing Shampoo
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    0
    AED 85.26 AED 0
    Buy
  • HIT
    Anti-Frizz Shampoo Alter Ego CureEgo Silk Oil Silk Effect Shampoo
    Anti-Frizz Shampoo
    Alter Ego CureEgo Silk Oil Silk Effect Shampoo
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    0
    AED 161 AED 0
    Buy
  • HIT
    Balancing Hair Shampoo Alter Ego ScalpEgo Balancing Rebalancing Shampoo
    Balancing Hair Shampoo
    Alter Ego ScalpEgo Balancing Rebalancing Shampoo
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    0
    AED 102 AED 0
    Buy
  • HIT
    Hair Volume Powder Alter Ego Hasty Too Volumizing Powder
    Hair Volume Powder
    Alter Ego Hasty Too Volumizing Powder
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    0
    AED 80.59 AED 0
    Buy
  • DEAL
    Hair Cream Color Alter Ego My Color
    Hair Cream Color
    Alter Ego My Color
    Special offerBrand Sale! Only until April 7th – Discounts up to 45%. Prices on the website already include the discount.
    ★
    ★
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    9
    AED 25.04 AED 0
    Buy
  • HIT
    Heat Protection Hair Spray Alter Ego Hasty Too Hi T Security
    Heat Protection Hair Spray
    Alter Ego Hasty Too Hi T Security
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    20
    AED 67.81 AED 0
    Buy
  • DEAL
    Strengthening Oxidizing Cream 6% Alter Ego Cream Coactivator Special Oxidizing Cream
    Strengthening Oxidizing Cream 6%
    Alter Ego Cream Coactivator Special Oxidizing Cream
    Special offerBuy 2 pcs to get up to -10% off each 2th item. Shade or volume to which the offer applies is marked with an asterisk.
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    0
    AED 11.84 AED 0
    Buy
  • Conditioning Color Mask Alter Ego Be Blonde Passion Color Mask Beige
    Conditioning Color Mask
    Alter Ego Be Blonde Passion Color Mask Beige
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    6
    AED 14.59 AED 0
    Buy
  • Strengthening Oxidizing Cream 3% Alter Ego Cream Coactivator Special Oxidizing Cream
    Strengthening Oxidizing Cream 3%
    Alter Ego Cream Coactivator Special Oxidizing Cream
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    0
    AED 43.23 AED 0
    Buy
  • DEAL
    Toning Ammonia-Free Color Alter Ego Be Blonde Pure Toner
    Toning Ammonia-Free Color
    Alter Ego Be Blonde Pure Toner
    Special offerCosmetics, perfumes and accessories from your favourite brands at special prices. Prices on the website already include a discount
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    4
    AED 14.96 AED 23.02
    Buy
  • Moisturising Shampoo Alter Ego Hydrate Shampoo
    Moisturising Shampoo
    Alter Ego Hydrate Shampoo
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    2
    AED 86.03 AED 0
    Buy
  • HIT
    Repairing Shampoo for Damaged Hair Alter Ego Repair Shampoo
    Repairing Shampoo for Damaged Hair
    Alter Ego Repair Shampoo
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    2
    AED 56.08 AED 0
    Buy
  • Tonning Conditioner 'Perla' Alter Ego Passion Color Mask
    Tonning Conditioner 'Perla'
    Alter Ego Passion Color Mask
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    4
    AED 14.59 AED 0
    Buy
  • Hair Mask Alter Ego She Wonder Instant Shaping Mask
    Hair Mask
    Alter Ego She Wonder Instant Shaping Mask
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    0
    AED 82.62 AED 115
    Buy
  • Hair Growth Stimulating Shampoo Alter Ego Bodifying Shampoo
    Hair Growth Stimulating Shampoo
    Alter Ego Bodifying Shampoo
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    0
    AED 93.2 AED 0
    Buy
  • HIT
    Volume Spray for Thin Hair Alter Ego Hasty Too Runway Volume Spray
    Volume Spray for Thin Hair
    Alter Ego Hasty Too Runway Volume Spray
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    2
    AED 62.95 AED 0
    Buy
  • DEAL
    Direct Action Gel-Color Alter Ego Just Color Pigments
    Direct Action Gel-Color
    Alter Ego Just Color Pigments
    Special offerBrand Sale! Only until April 7th – Discounts up to 45%. Prices on the website already include the discount.
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    1
    AED 45.55 AED 0
    Buy
  • Fluid for Curly Hair Alter Ego Hasty Too Fluid Love Me Curl
    Fluid for Curly Hair
    Alter Ego Hasty Too Fluid Love Me Curl
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    2
    AED 51.43 AED 0
    Buy
  • HIT
    Extra Strong Hold Hair Spray Alter Ego Hasty Too Spray It On Extra Strong Hairspray
    Extra Strong Hold Hair Spray
    Alter Ego Hasty Too Spray It On Extra Strong Hairspray
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    0
    AED 82.92 AED 86.33
    Buy
  • Volumizing Shampoo for Bleached Hair Alter Ego Volume Shampoo
    Volumizing Shampoo for Bleached Hair
    Alter Ego Volume Shampoo
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    2
    AED 16.39 AED 0
    Buy
  • Medium Hold Styling Hair Mousse Alter Ego Hasty Too Vo-Lux-lous Volumising HairFoam
    Medium Hold Styling Hair Mousse
    Alter Ego Hasty Too Vo-Lux-lous Volumising HairFoam
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    1
    AED 62.95 AED 0
    Buy
  • HIT
    Total Blonde Activator Cream Alter Ego Be Blonde Total Blonde Activator
    Total Blonde Activator Cream
    Alter Ego Be Blonde Total Blonde Activator
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    0
    AED 36.1 AED 0
    Buy
  • Strengthening Oxidizing Cream 9% Alter Ego Cream Coactivator Special Oxidizing Cream
    Strengthening Oxidizing Cream 9%
    Alter Ego Cream Coactivator Special Oxidizing Cream
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    0
    AED 43.23 AED 0
    Buy
  • Conditioning Cream for Colored and Bleached Hair Alter Ego Color Care Conditioning Cream (mini)
    Conditioning Cream for Colored and Bleached Hair
    Alter Ego Color Care Conditioning Cream (mini)
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    0
    AED 24.06 AED 0
    Buy
  • Bleaching Cream for Colored Hair Alter Ego Be Blonde Pure Hi-Lite
    Bleaching Cream for Colored Hair
    Alter Ego Be Blonde Pure Hi-Lite
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    0
    AED 66.23 AED 0
    Buy
  • Reconstructing Leave-In Conditioner Alter Ego Length Treatment Repair No Breakage
    Reconstructing Leave-In Conditioner
    Alter Ego Length Treatment Repair No Breakage
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    1
    AED 93.51 AED 0
    Buy
  • Permanent Lightening Cream Color Alter Ego Be Blonde Pure Diamond Lift
    Permanent Lightening Cream Color
    Alter Ego Be Blonde Pure Diamond Lift
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    0
    AED 44.14 AED 0
    Buy
  • HIT
    Bond Locker 'Phase 3' Alter Ego Egobond Bond Locker
    Bond Locker 'Phase 3'
    Alter Ego Egobond Bond Locker
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    0
    AED 72.71 AED 102
    Buy
  • Conditioning Color Treatment 'Vanilla' Alter Ego Be Blonde Passion Color Mask
    Conditioning Color Treatment 'Vanilla'
    Alter Ego Be Blonde Passion Color Mask
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    ★
    0
    AED 21.3 AED 0
    Buy
  • DEAL
    Cream Color Alter Ego Booster
    Cream Color
    Alter Ego Booster
    Special offerBrand Sale! Only until April 7th – Discounts up to 45%. Prices on the website already include the discount.
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    0
    AED 29.78 AED 0
    Buy
  • Conditioning Color Treatment 'Black' Alter Ego Passion Color Mask
    Conditioning Color Treatment 'Black'
    Alter Ego Passion Color Mask
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    0
    AED 63.12 AED 0
    Buy
36 of 131 product
More products
Reviews on Alter Ego
  • Illuminating Ampoule for Unruly & Curly Hair - Alter Ego CureEgo Silk Oil Leave-in Illuminating Treatment
    Illuminating Ampoule for Unruly & Curly Hair
    Alter Ego CureEgo Silk Oil Leave-in Illuminating Treatment
    I received Amplee as a gift and I must say, I am extremely impressed with it. It leaves my hair obedient, making it very easy to comb through, and...
    I
    Ivanna
    ★
    ★
    ★
    ★
    ★
  • Moisturising Shampoo - Alter Ego Hydrate Shampoo
    Moisturising Shampoo
    Alter Ego Hydrate Shampoo
    I like it.
    Y
    Yuliya
    ★
    ★
    ★
    ★
    ★
  • Heat Protection Hair Spray - Alter Ego Hasty Too Hi T Security
    Heat Protection Hair Spray
    Alter Ego Hasty Too Hi T Security
    I really liked it. The hair is smooth, it's not greasy, and I didn't notice any stains on clothes or the floor.
    O
    Oksana
    ★
    ★
    ★
    ★
    ★
  • Volume Spray for Thin Hair - Alter Ego Hasty Too Runway Volume Spray
    Volume Spray for Thin Hair
    Alter Ego Hasty Too Runway Volume Spray
    Great spray. I've been using it on the recommendation of my hairdresser. It doesn't make my hair greasy or weigh it down, and it doesn't make it...
    A
    Anzhelika
    ★
    ★
    ★
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    ★
  • Fluid for Curly Hair - Alter Ego Hasty Too Fluid Love Me Curl
    Fluid for Curly Hair
    Alter Ego Hasty Too Fluid Love Me Curl
    I am completely satisfied with this fluid. It eliminates frizz and fixes curls. It has a nice smell. I deduct one star for the presence of...
    i
    irina
    ★
    ★
    ★
    ★
    ★
  • Permatent Cream Color - Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Permatent Cream Color
    Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Great paint, I really like it and use it all the time.
    N
    Nadezhda
    ★
    ★
    ★
    ★
    ★
  • Hair Cream Color - Alter Ego My Color
    Hair Cream Color
    Alter Ego My Color
    I have ordered the paint twice. The shades I ordered were 5.1 and 4.0. The paint is good and doesn't fade as quickly as other ammonia-free ones...
    L
    Lesya
    ★
    ★
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    ★
  • Volumizing Shampoo for Bleached Hair - Alter Ego Volume Shampoo
    Volumizing Shampoo for Bleached Hair
    Alter Ego Volume Shampoo
    I have been using this shampoo for only two weeks. So far, I really like it. Generally, my hair is thin and tends to get greasy at the roots. After...
    O
    Olga
    ★
    ★
    ★
    ★
    ★
  • Conditioning Color Mask - Alter Ego Be Blonde Passion Color Mask Beige
    Conditioning Color Mask
    Alter Ego Be Blonde Passion Color Mask Beige
    Well, there's nothing special about it. Hair feels like after using a decent hair mask or conditioner, that's it. The hair color hasn't changed....
    K
    Katerina
    ★
    ★
    ★
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    ★
  • Toning Amarena Conditioner - Alter Ego Passion Color Mask
    Toning Amarena Conditioner
    Alter Ego Passion Color Mask
    I tried a sample of this hair dye, and the format is very convenient. In fact, one package was enough to fully cover my hair (which is slightly...
    M
    Marina
    ★
    ★
    ★
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    ★
  • Toning Conditioner "Chocolate" - Alter Ego Be Blonde Passion Color Mask
    Toning Conditioner "Chocolate"
    Alter Ego Be Blonde Passion Color Mask
    At first, I didn't understand its actions, so I left it on my uncolored hair for about 15 minutes. There was no color effect at all, but my hair...
    V
    Valentina
    ★
    ★
    ★
    ★
    ★
  • Conditioning Color Treatment 'Cacao' - Alter Ego Passion Color Mask
    Conditioning Color Treatment 'Cacao'
    Alter Ego Passion Color Mask
    The mask turned out to be of very good quality! I purchased the cocoa color. Yes, the hair color didn't change significantly, but a very noble and...
    V
    Valeriya
    ★
    ★
    ★
    ★
    ★
  • Deep Cleansing Shampoo - Alter Ego Egoliss Egoprep 0.0 Deep Cleansing Shampo
    Deep Cleansing Shampoo
    Alter Ego Egoliss Egoprep 0.0 Deep Cleansing Shampo
    This shampoo is amazing, it has solved my problem with sticky hair. It cleanses and prepares my hair perfectly for further care.
    I
    Inna
    ★
    ★
    ★
    ★
    ★
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