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  • DEAL
    Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Permatent Cream Color
    Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Special offerBrandy Sale! Only until July 22st (inclusive), discounts up to 40% off. Prices on the website include the discount.
    ★
    ★
    ★
    ★
    ★
    56
    AED 48.08 AED 0
    Buy
  • HIT
    Heat Protection Hair Spray Alter Ego Hasty Too Hi T Security
    Heat Protection Hair Spray
    Alter Ego Hasty Too Hi T Security
    ★
    ★
    ★
    ★
    ★
    20
    AED 77.26 AED 0
    Buy
  • DEAL
    Toning Ammonia-Free Color Alter Ego Be Blonde Pure Toner
    Toning Ammonia-Free Color
    Alter Ego Be Blonde Pure Toner
    Special offerBrandy Sale! Only until July 22st (inclusive), discounts up to 40% off. Prices on the website include the discount.
    ★
    ★
    ★
    ★
    ★
    4
    AED 24.54 AED 76.87
    Buy
  • HIT
    Volume Spray for Thin Hair Alter Ego Hasty Too Runway Volume Spray
    Volume Spray for Thin Hair
    Alter Ego Hasty Too Runway Volume Spray
    ★
    ★
    ★
    ★
    ★
    2
    AED 80.77 AED 0
    Buy
  • HIT
    Conditioner for Unruly & Curly Hair Alter Ego CureEgo Silk Oil Silk Effect Conditioner
    Conditioner for Unruly & Curly Hair
    Alter Ego CureEgo Silk Oil Silk Effect Conditioner
    ★
    ★
    ★
    ★
    ★
    0
    AED 118 AED 0
    Buy
  • HIT
    Moisturizing Conditioner Mousse Alter Ego CureEgo Hydraday Whipped Cream
    Moisturizing Conditioner Mousse
    Alter Ego CureEgo Hydraday Whipped Cream
    ★
    ★
    ★
    ★
    ★
    1
    AED 62.85 AED 0
    Buy
  • DEAL
    Toning Hair Mask Alter Ego Passion Color Mask
    Toning Hair Mask
    Alter Ego Passion Color Mask
    Special offerBrandy Sale! Only until July 22st (inclusive), discounts up to 40% off. Prices on the website include the discount.
    ★
    ★
    ★
    ★
    ★
    0
    AED 45.5 AED 77.31
    Buy
  • HIT
    Balancing Hair Shampoo Alter Ego ScalpEgo Balancing Rebalancing Shampoo
    Balancing Hair Shampoo
    Alter Ego ScalpEgo Balancing Rebalancing Shampoo
    ★
    ★
    ★
    ★
    ★
    0
    AED 106 AED 0
    Buy
  • HIT
    Anti-Frizz Shampoo Alter Ego CureEgo Silk Oil Silk Effect Shampoo
    Anti-Frizz Shampoo
    Alter Ego CureEgo Silk Oil Silk Effect Shampoo
    ★
    ★
    ★
    ★
    ★
    0
    AED 106 AED 0
    Buy
  • HIT
    Conditioner Alter Ego EgoBond 6 Bond Leave-In Sealing Conditioner
    Conditioner
    Alter Ego EgoBond 6 Bond Leave-In Sealing Conditioner
    ★
    ★
    ★
    ★
    ★
    0
    AED 108 AED 0
    Buy
  • HIT
    Deep Cleansing Shampoo Alter Ego Prep Ego Deep Cleansing Shampoo
    Deep Cleansing Shampoo
    Alter Ego Prep Ego Deep Cleansing Shampoo
    ★
    ★
    ★
    ★
    ★
    0
    AED 111 AED 0
    Buy
  • HIT
    Hair Conditioner Alter Ego Hasty Too All-In One Leave In Conditioner
    Hair Conditioner
    Alter Ego Hasty Too All-In One Leave In Conditioner
    ★
    ★
    ★
    ★
    ★
    0
    AED 62.33 AED 0
    Buy
  • HIT
    Bond Locker 'Phase 3' Alter Ego Egobond Bond Locker
    Bond Locker 'Phase 3'
    Alter Ego Egobond Bond Locker
    ★
    ★
    ★
    ★
    ★
    0
    AED 106 AED 0
    Buy
  • HIT
    Cherry Berry Nourishing Colouring Treatment Alter Ego Passion Color Mask
    Cherry Berry Nourishing Colouring Treatment
    Alter Ego Passion Color Mask
    ★
    ★
    ★
    ★
    ★
    0
    AED 21.85 AED 0
    Buy
  • Smoothing & Taming Conditioner Fluid for Frizzy Hair Alter Ego Hasty Too Runway Smoothing Balm
    Smoothing & Taming Conditioner Fluid for Frizzy Hair
    Alter Ego Hasty Too Runway Smoothing Balm
    ★
    ★
    ★
    ★
    ★
    0
    AED 74.04 AED 77.78
    Buy
  • HIT
    Extra Strong Hold Hair Spray Alter Ego Hasty Too Spray It On Extra Strong Hairspray
    Extra Strong Hold Hair Spray
    Alter Ego Hasty Too Spray It On Extra Strong Hairspray
    ★
    ★
    ★
    ★
    ★
    0
    AED 59.81 AED 0
    Buy
  • HIT
    Ammonia-Free Toning Cream Mask Alter Ego BlondeGo Pure Toner No Lift
    Ammonia-Free Toning Cream Mask
    Alter Ego BlondeGo Pure Toner No Lift
    ★
    ★
    ★
    ★
    ★
    0
    AED 55.86 AED 0
    Buy
  • HIT
    Strengthening Oxidizing Cream 6% Alter Ego Cream Coactivator Special Oxidizing Cream
    Strengthening Oxidizing Cream 6%
    Alter Ego Cream Coactivator Special Oxidizing Cream
    ★
    ★
    ★
    ★
    ★
    0
    AED 16.39 AED 0
    Buy
  • HIT
    Balancing Pre-Shampoo Alter Ego ScalpEgo Balancing Purifying Pre-Shampoo
    Balancing Pre-Shampoo
    Alter Ego ScalpEgo Balancing Purifying Pre-Shampoo
    ★
    ★
    ★
    ★
    ★
    0
    AED 120 AED 0
    Buy
  • HIT
    Red Tones Neutralizing Shampoo Alter Ego ChromEgo Anti-Red Shampoo
    Red Tones Neutralizing Shampoo
    Alter Ego ChromEgo Anti-Red Shampoo
    ★
    ★
    ★
    ★
    ★
    0
    AED 51.39 AED 0
    Buy
  • HIT
    Conditioning Color Treatment 'Cacao' Alter Ego Passion Color Mask
    Conditioning Color Treatment 'Cacao'
    Alter Ego Passion Color Mask
    ★
    ★
    ★
    ★
    ★
    2
    AED 22.32 AED 0
    Buy
  • HIT
    Total Blonde Activator Cream Alter Ego Be Blonde Total Blonde Activator
    Total Blonde Activator Cream
    Alter Ego Be Blonde Total Blonde Activator
    ★
    ★
    ★
    ★
    ★
    0
    AED 52.5 AED 0
    Buy
  • DEAL
    Hair Cream Color Alter Ego My Color
    Hair Cream Color
    Alter Ego My Color
    Special offerBrandy Sale! Only until July 22st (inclusive), discounts up to 40% off. Prices on the website include the discount.
    ★
    ★
    ★
    ★
    ★
    9
    AED 26.61 AED 46.04
    Buy
  • Hair Mask Alter Ego She Wonder Instant Shaping Mask
    Hair Mask
    Alter Ego She Wonder Instant Shaping Mask
    ★
    ★
    ★
    ★
    ★
    0
    AED 120 AED 0
    Buy
  • Hair Bleaching Cream Alter Ego Be Blonde Pure Light Cream
    Hair Bleaching Cream
    Alter Ego Be Blonde Pure Light Cream
    ★
    ★
    ★
    ★
    ★
    0
    AED 191 AED 0
    Buy
  • Leave-in Hyaluronic Acid Filler Lotion Alter Ego Filler Booster Leave-in Lotion
    Leave-in Hyaluronic Acid Filler Lotion
    Alter Ego Filler Booster Leave-in Lotion
    ★
    ★
    ★
    ★
    ★
    0
    AED 230 AED 0
    Buy
  • Blond & Grey Hair Conditioner Alter Ego ChromEgo Silver Maintain Conditioner
    Blond & Grey Hair Conditioner
    Alter Ego ChromEgo Silver Maintain Conditioner
    ★
    ★
    ★
    ★
    ★
    0
    AED 144 AED 0
    Buy
  • Repairing Hair Ampoules Alter Ego ScalpEgo Energizing Intensive Lotion
    Repairing Hair Ampoules
    Alter Ego ScalpEgo Energizing Intensive Lotion
    ★
    ★
    ★
    ★
    ★
    0
    AED 265 AED 0
    Buy
  • Frequent Use Shampoo Alter Ego CureEgo Hydraday Frequent Use Shampoo
    Frequent Use Shampoo
    Alter Ego CureEgo Hydraday Frequent Use Shampoo
    ★
    ★
    ★
    ★
    ★
    0
    AED 57.37 AED 0
    Buy
  • Colored Hair Mask Alter Ego ChromEgo Color Care Mask
    Colored Hair Mask
    Alter Ego ChromEgo Color Care Mask
    ★
    ★
    ★
    ★
    ★
    0
    AED 23.86 AED 0
    Buy
  • Hyaluronic Acid Filler Mask Alter Ego CureEgo Filler Mask
    Hyaluronic Acid Filler Mask
    Alter Ego CureEgo Filler Mask
    ★
    ★
    ★
    ★
    ★
    0
    AED 25.88 AED 0
    Buy
  • Lightening Oil Alter Ego BlondEgo Pure Light Oil
    Lightening Oil
    Alter Ego BlondEgo Pure Light Oil
    ★
    ★
    ★
    ★
    ★
    0
    AED 96.85 AED 0
    Buy
  • Energizing Anti Hair Loss Patch Alter Ego Doublesystem Energizing Patch
    Energizing Anti Hair Loss Patch
    Alter Ego Doublesystem Energizing Patch
    ★
    ★
    ★
    ★
    ★
    0
    AED 317 AED 0
    Buy
  • Conditioner for Colored Hair Alter Ego ChromEgo Color Care Conditioner
    Conditioner for Colored Hair
    Alter Ego ChromEgo Color Care Conditioner
    ★
    ★
    ★
    ★
    ★
    0
    AED 224 AED 0
    Buy
  • Shampoo-Filler with Hyaluronic Acid Alter Ego CureEgo Filler Shampoo
    Shampoo-Filler with Hyaluronic Acid
    Alter Ego CureEgo Filler Shampoo
    ★
    ★
    ★
    ★
    ★
    0
    AED 124 AED 148
    Buy
  • Volumizing Leave-In Treatment for Thin Hair Alter Ego ScalpEgo Densifyng Leave-In Treatment
    Volumizing Leave-In Treatment for Thin Hair
    Alter Ego ScalpEgo Densifyng Leave-In Treatment
    ★
    ★
    ★
    ★
    ★
    0
    AED 127 AED 0
    Buy
36 of 105 products
More products
Reviews on Alter Ego Italy
  • Volume Spray for Thin Hair - Alter Ego Hasty Too Runway Volume Spray
    Volume Spray for Thin Hair
    Alter Ego Hasty Too Runway Volume Spray
    I did not achieve the desired volume. I purchased this product based on my hairdresser's recommendation and followed all her instructions, applying...
    M
    MARYaNA
    ★
    ★
    ★
    ★
    ★
  • Heat Protection Hair Spray - Alter Ego Hasty Too Hi T Security
    Heat Protection Hair Spray
    Alter Ego Hasty Too Hi T Security
    I really liked it. The hair is smooth, it's not greasy, and I didn't notice any stains on clothes or the floor.
    O
    Oksana
    ★
    ★
    ★
    ★
    ★
  • Permatent Cream Color - Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Permatent Cream Color
    Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    I have been using it for the second year now, and I am very satisfied with how it covers gray hair. I highly recommend it.
    T
    Tetyana
    ★
    ★
    ★
    ★
    ★
  • Hair Cream Color - Alter Ego My Color
    Hair Cream Color
    Alter Ego My Color
    I really liked the hair dye. I didn't expect such a good result - healthier hair and a vibrant color (5.43). It covered the gray hair well,...
    O
    Olga
    ★
    ★
    ★
    ★
    ★
  • Toning Conditioner "Orange" - Alter Ego Be Blonde Passion Color Mask
    Toning Conditioner "Orange"
    Alter Ego Be Blonde Passion Color Mask
    This balm is absolutely amazing! It beautifully tones the hair and leaves it obedient and smelling pleasant.
    L
    Lyudmila
    ★
    ★
    ★
    ★
    ★
  • Anti-Yellowness Hair Shampoo - Alter Ego Silver Maintain Shampoo
    Anti-Yellowness Hair Shampoo
    Alter Ego Silver Maintain Shampoo
    I have an air touch and I use this shampoo once every 1-2 weeks, and my hair is satisfied. The shampoo does an excellent job, and after using it,...
    D
    Diana
    ★
    ★
    ★
    ★
    ★
  • Toning Amarena Conditioner - Alter Ego Passion Color Mask
    Toning Amarena Conditioner
    Alter Ego Passion Color Mask
    The color is very vibrant on lightened hair. On naturally light reddish hair, it's not as bright, but the chestnut color looks beautiful. It...
    A
    Anastasiya
    ★
    ★
    ★
    ★
    ★
  • Volumizing Shampoo for Bleached Hair - Alter Ego Volume Shampoo
    Volumizing Shampoo for Bleached Hair
    Alter Ego Volume Shampoo
    I really liked this shampoo! I have porous and thin hair. Right from the first wash, I could feel that the shampoo had an interesting effect. I...
    L
    Larisa
    ★
    ★
    ★
    ★
    ★
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