Hair Color Joico Vero K-PAK Age Defy Color

Joico has been a global expert in restorative hair coloring for over a quarter of a century. Keeping hair healthy is both a calling and a passion for the company. In 2015, the company celebrated the 25th anniversary of a unique concept: the Joico Vero K-Pak Color dye system effectively reconstructs hair during the coloring process. Innovations, unique technologies, new training concepts, and various support tools have transformed the story of Joico Vero K-Pak Color into a success story.

The revolutionary Quadramine Complex reconstructs hair and seals the cuticle after coloring, locking the pigment inside. A key feature of the complex is the presence of keratin molecules of various sizes and weights, allowing them to penetrate the hair cortex as well as seal external damage. This makes the hair strong and shiny. The patented Trans Cuticle Delivery System ensures deep penetration of dye molecules through the layers of the cuticle, coloring the hair from within. Ammonia is present in minimal amounts only in the permanent dye, and is carefully calibrated depending on the color.